For this week’s guest lecture, we had Stewart Pearson coming over to talk about what he has discovered working as a marketing specialist for years in different countries. The topics include agencies, advertising and brands in the golden age and a case study of Coca-Cola…
Covered in Guest Lecture:
- How advertising agencies evolved
- Advertising, brands and culture in the golden age
- Impact of competing emotionally
- Why Pepsi failed and why Coca-Cola continues
- The functions of advertising in our culture and commerce
- Advertising Today
- Most Effective Advertising: Long-Term
- Agencies Today
- Challenges Today
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