Recap: Guest Speakers from Symetra

This week we welcomed Chris, Denise, Jake, and Jennie from Symetra to come speak about their company and their data analytics division! We learned about some of the projects they work on, the challenges they face, and the best things about working at Symetra.

Symetra is looking for interns this summer! You can learn more and apply here:

Symetra Internships

Recap 10/16/2019: Marketing with Data Guest Speaker: Stewart Pearson

For this week’s guest lecture, we had Stewart Pearson coming over to talk about what he has discovered working as a marketing specialist for years in different countries. The topics include agencies, advertising and brands in the golden age and a case study of Coca-Cola…

Covered in Guest Lecture:

  • How advertising agencies evolved
  • Advertising, brands and culture in the golden age
  • Impact of competing emotionally
  • Why Pepsi failed and why Coca-Cola continues
  • The functions of advertising in our culture and commerce
  • Advertising Today
  • Most Effective Advertising: Long-Term
  • Agencies Today
  • Challenges Today

Guest Lecture Slide