Recap 10/16/2019: Marketing with Data Guest Speaker: Stewart Pearson

For this week’s guest lecture, we had Stewart Pearson coming over to talk about what he has discovered working as a marketing specialist for years in different countries. The topics include agencies, advertising and brands in the golden age and a case study of Coca-Cola…

Covered in Guest Lecture:

  • How advertising agencies evolved
  • Advertising, brands and culture in the golden age
  • Impact of competing emotionally
  • Why Pepsi failed and why Coca-Cola continues
  • The functions of advertising in our culture and commerce
  • Advertising Today
  • Most Effective Advertising: Long-Term
  • Agencies Today
  • Challenges Today

Guest Lecture Slide